nue | Skincare

Branding and Social Media

nue Skincare is a passion project formulated around clean skincare and clean design. Using the French word for “naked”, the nue brand concept really leans into embracing the natural body as well as natural ingredients through an earth toned color palette and organic textures and imagery. All messaging and packaging were thoughtfully designed to be as honest and naked as possible while still representing the core essence of a woman in her most natural, beautiful state.