Freedonia Branding & Web

Branding and Website

Within the MarketResearch space, there are three companies that make up the Freedonia Group. The design approach to tackle branding?… Create a unified set of icons that still retained a unique recognition. By utilizing a grid space to create line and angle consistent logo marks, the Freedonia Group family of logos look just like that. A family. The colors play well on light and dark backgrounds. When considering web, we made sure to be playful in the design flourishes while still accomplishing an overall feeling of reliability to the user.