Destination Cleveland X ASAE Hotel Playbook

Print & Digital Layout Design

For the 2024 ASAE Annual Meeting & Exposition, I worked with my team to design a comprehensive playbook that harmoniously integrated DC and ASAE brand components into both its digital and print forms. The project involved crafting dynamic cover artwork and maintaining a cohesive style throughout the guide, ensuring a seamless experience for users across different formats. My approach combined expressive visuals with clear, navigable content, creating an informative piece that enhances the attendee experience at participating hotel locations.