Goldie Light Lager

Logo & Package Design

For this local brewery's light beer launch, I designed a can that balances playfulness with an old-school charm. The project brief called for a design that was both simple and on-brand while embracing a spectrum of creative possibilities. I explored a range of options from vibrant patterns to sleek, flat backgrounds, contrasting bold, dark hues with light, airy tones, and juxtaposing whimsical versus vintage typefaces. The flavor profile of the beer was crisp with some citrusy notes, and it called fro a design that matched. With many options to choose from, any of these were a winner.